For manufactureres and e-commerce
We can find the best freight brokers with the most suitable carriers for you, so your logistics will always be on point.
Manufactureres
Distribution/ Warehousing
- Who want to decrese their operational costs
- Who want to optimize their logistics operations
- Who want to decrease their inventories so the facility has a better flow
We have done hundreds of interviews with freight brokers. The reason is that we tried to find product-market fit for them, and in the process, we got very familiar with the broker in general. That gave us a very strong anchor to determine which ones are a benefit to a business and which ones are not.
Good brokers aggregate relationships with a lot of carriers and thus provide a way bigger capacity for transportation. That big network can be really useful in unexpected moments of big spikes of demand.
Transperancy is a big factor when it comes to pricing and reducing costs. It also shows the trustworthiness of the broker, not only on subjects like rates but in his abitlity to move loads reliably.
Relaibility is the combination of his capacity and the ability of the broker to solve problems on the move, so when something bad happens on the road, the shipment will not be delayed and will get to the final destination.
Every broker that you ever ask will tell you that he can do the job and he has all the tools that he needs to deliver good results. And we know that that can't be further from the truth. So how do you determine if someone can do what hesays he can do?The best way that we have found is to look at their past. The first questions that may come to mind like "Why do you think you can do the job?", "What makes you different than other freight brokers?", "What do you think of ...?" are not the best ones because the person will just go into selling mode and he will wind the perfect answers to tell you so you feel satisfied. That method doesn't work.The type of questions you need to ask is the ones that reveal concrete data about the freight broker. And that is done by asking about their past. For example a good question may be "When was the last time you had to deal with an incident on the road?", when he answers that you can ask him "What did you do to solve that problem?", then you can follow with "Can you walk me through that process in more details?". If he is lying, he won't be able to pass the first question, and you will know he/she is not the right person for you.You can use the same kind of questioning for a lot of problems you might face when working with him. A good example might be to ask about his carrier relationships, documentation processes, what happens during delays, and so on. A good resource you use to master that proccess is the book "The mom test".
I have no doubts that in a couple of months, you will be able to master that process, and you would have a couple of good candidates to do the job of a freight broker. However, this not only takes a lot of time, you also need to have a way to find them because the ones that are emailing and calling you are pretty inexperienced. The best brokers already have partners to work with, and they are not doing as much marketing as the new ones.
You can benefit immediately from our network of pre-vetted freight brokers without wasting any time, so you can focus on the other, more important tasks that you need to do to grow or maintain the company.
We might make some exceptions for the Moon or Mars
©targettraiz. All rights reserved.